"You can't wait until life isn't hard anymore,
before you decide to be happy."
before you decide to be happy."
★ kodawari こだわり
★ wabi-sabi わびさび
A passionate philocalist and beautifier, dedicated to crafting exquisite creations. I believe that the purpose of beauty is to illuminate and bring ideas to life. The finest creations are worth our investment of time, effort and patience.
★ wabi-sabi わびさび
A passionate philocalist and beautifier, dedicated to crafting exquisite creations. I believe that the purpose of beauty is to illuminate and bring ideas to life. The finest creations are worth our investment of time, effort and patience.
A designer fuelled by curiosity, who embraces lifelong learning and thrives on contributing to diverse industries. I believe in applying my extensive experience to help businesses achieve high-quality designs, craft memorable experiences for clients and customers, and make a positive impact on our society.
I’m constantly exploring
Generative Artificial Intelligence AI
softwares and tools for design.
Generative Artificial Intelligence AI
softwares and tools for design.
arts, design, fashion, travel, beauty, health, food, music,
technology, environmental, animals, sports, social causes.
I'm keen to explore opportunities
for content creation
for art museums, galleries, exhibitions,
digital, social media, web,
mobile, E-commerce platforms.
I enjoy creating and combining content from virtual to reality, digital to spatial design, immersing into worlds of experiences, utopias, spaces, hyperrealism.
It's exciting to work and collaborate with passionate specialists, sharing similar visions, creating above and beyond experiences for others to enjoy.
A Singaporean who travels abroad for both leisure and work. I've navigated cost-saving measures and adapted to the challenges of Covid19. Having experienced it all, I now look forward to embracing our brave new AI world with gratitude and optimism.
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English Name April Zhang Yiling
Chinese Name 张意伶
Nationality Singaporean
Profession Artist. Designer. Creative. Management.
E-mail april_zhangy@hotmail.com
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Languages and Skills
Proficient in both written and spoken
English and Chinese / Mandarin.
Proficient with both
Apple Mac and Windows PC format systems.
Experience with
Microsoft Office, Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe XD,
Adobe After Effects, Adobe Premiere Pro, Adobe Premiere Rush,
Adobe Lightroom, Adobe Fresco, Adobe Firefly, Sketch, Wordpress, Blogspot, GoVisually, Notion, Miro, Figma, etc.
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Work Placement and Experiences
April Zhang, Singapore.
(Birth - Present)
Art Director
Generative Artificial Intelligence, Art, Design, Embroidery, everything creative. This space is my sanctuary for exploration and experimentation, fuelled by freedom and passion. I feel truly blessed to discover what I love and to be on the path of constant learning. I'm committed to pursuing this journey for as long as I can. A heartfelt thank you to everyone who believes in me and has given me opportunities; your support empowers me to fulfill my purpose and share this journey with you.
Projects and Clients: Maison 21G.
Metro Singapore, Singapore.
(September 2024 - Present)
(September 2024 - Present)
Designer (Contract / Freelance)
Delighted to design for beloved luxury brands in the retail department stores. Refined and executed design, visual layouts, artwork edits across multiple platforms, ensuring adherence to corporate brand guidelines. Created graphics, performed photo and video editing for content across various social media channels and websites. Adopted Generative Artificial Intelligence tools to speed up creative processes and design workflow. Collaborated with cross-functional internal teams to ensure timely delivery of marketing materials. Maintained a consistent approach and uphold a high level of creativity across all assets. Contributed innovative ideas, design briefs and proposals for all advertising and promotional events and campaigns.
Hogarth Worldwide, Singapore.
(June 2023 - August 2024)
(June 2023 - August 2024)
Account Executive + Project Manager (Contract)
Cross functional and cultural team collaboration, leadership, art direction, design management, creative management, project
management, account management, client management, workflow management, offshoring, for overseas projects and teams with Hogarth Worldwide and Singtel. Maximised team resources and achieved clients yearly job scope target. Explored Open X Generative Artificial Intelligence AI system for design, a partnership between WPP and NVIDIA Omniverse, to accelerate iteration on creative campaigns at a global scale.
Singtel, Singapore.
(November 2021 - May 2023)
Designer + Design Management (Contract)
Designed for all digital, web, social media, print, OOH, in-store retail, etc. for mobile, fibre broadband, TV, premiums, lifestyle,
etc. Art direction and design management for overseas projects and teams. Led offshore teams, liaised with different departments, quality check, knowledge transferred to deliver all assigned jobs on time. Career progression, transferred to Hogarth Worldwide to take on management role.
Projects: Apple, Samsung, Google, Microsoft, Amazon, HBO, Winter Olympics, Premier League, Formula 1, World Cup, WWF, Secretlab, Xbox, Dyson, MU Origin 3, MapleStory M, Mobile Legends, Tower of Fantasy, Razer Gold, Codashop, Great Eastern, UOB, etc.
Neighbor Pte Ltd, Singapore.
(February 2021 - September 2021)
Senior Designer (Full-Time)
Branding. Advertising. Graphic Design. Motion Design. Collaborated with design team for retail proposals and pitches.
(February 2021 - September 2021)
Senior Designer (Full-Time)
Branding. Advertising. Graphic Design. Motion Design. Collaborated with design team for retail proposals and pitches.
Projects and Clients: Takashimaya, Marina Square, Suntec etc.
Novela International Pte Ltd, Singapore.
(July 2020 - January 2021)
UI and Visual Designer (Full-Time)
Pazzion Group, Singapore.
(January 2020 - March 2020)
Photography Designer (Internship)
GradePixel Pte Ltd, Singapore.
(December 2019)
Photography Studio Assistant (Part-Time)
Projects and Clients: Levi's.
Nest Communications Pte Ltd, Singapore.
(October 2019)
Designer (Contract/Freelance)
Advertising. Branding. Graphic Design. Designed for retail proposals.
Projects and Clients: Singapore Chinese Orchestra, Chinatown Point.
The Idea Lab, Singapore.
(August 2019 - September 2019)
Art Director (Full-Time)
Projects and Clients: Resorts World at Sentosa (Casino, Royale Bar, Prosperity Court, Wing Choi, Crockfords Club & Lounge, Happy 9, The Pair), SIM University.
Kingsmen Creatives, Singapore.
(June 2019 - July 2019)
Designer, Visual Communication (Full-Time)
Projects and Clients: Asian Civilisations Museum, Mindef Heritage Gallery, Anglican High School.
Sunrich Printing, Singapore.
(February 2019 - March 2019)
Designer (Full-Time)
Design. Print-production. Assisted to run the business due to colleague’s exit to cope with company‘s transition.
Toffees & Devs Communications Pte Ltd, Singapore.
(September 2013 - January 2019)
Oats Pte Ltd, Singapore.
(December 2012 - July 2013)
Sunrich Printing | Red Dot Design, Singapore.
(August 2010 - October 2012)
Designer (Full-Time)
Design. Print-production. Managed clients’ briefs, provided quotation and designed for all print deliverables.
Projects and Clients: HB Rentals, Jun Wang Decor, Little Brown Kiwi, Logitech, MMF Decking and Maintenance, Osinet, Taipei Yong Kang Cafe, Taiwan Food Festival, The Chalk Farm, etc.
Sedgwick Richardson (SEA) Pte Ltd, Singapore.
(April 2010 - June 2010)
Designer (Full-Time)
Branding. Communication. Design. Collaborated with team for design and proposals.
Projects and Clients: Park House Hotel, Singapore Compact, Yellow Ribbon, Standard Chartered Bank, etc.
Projects and Clients: Universal Studios Singapore, Resorts World at Sentosa, Singapore Sports School, National Parks Mount Faber, National Heritage Board, Extreme Skate Park, The Orange Grove, National University Hospital, etc.
The Learning Studio, Singapore.
(2005 - 2008)
English, Chinese and Math Tutor (Part-Time)
DHL Logistics, Department of Starbucks, Singapore.
(2006)
Administrative Clerk (Temporary)
Saint Nicholas Girls’ School, Singapore.
(2005)
Art Teacher Assistant (Temporary)
Seagate Technology, Singapore.
(2005)
Hard Disk Production Assistant (Temporary)
Testing of hard disk failure.
Worked to support my university education.
Novela International Pte Ltd, Singapore.
(July 2020 - January 2021)
UI and Visual Designer (Full-Time)
Designed for all digital, web, social media, print, OOH, in-store retail, etc. for beauty products. Collaborated and analysed data reports with different departments for design solutions and better customer experience. Photoshoot for products, design and content creation to generate leads for social media. Assisted beauty advisors with sales and helped in retail stores during major campaigns and events. Achieved E-commerce and retail sales targets for major campaigns, e.g. 8.8, 9.9, Black Friday, 11.11, Christmas, New Year.
Pazzion Group, Singapore.
(January 2020 - March 2020)
Photography Designer (Internship)
Photography. Video. Post Editing. Assisted photographers with model casting, photoshoots, digital imaging of fashion and food photos, marketing team with social media posts to generate leads.
GradePixel Pte Ltd, Singapore.
(December 2019)
Photography Studio Assistant (Part-Time)
Photography. Video. Post Editing. Assisted photographers with model casting, photoshoots and digital imaging of fashion
product photos.
Projects and Clients: Levi's.
Nest Communications Pte Ltd, Singapore.
(October 2019)
Designer (Contract/Freelance)
Advertising. Branding. Graphic Design. Designed for retail proposals.
Projects and Clients: Singapore Chinese Orchestra, Chinatown Point.
The Idea Lab, Singapore.
(August 2019 - September 2019)
Art Director (Full-Time)
Advertising. Marketing. Creative Solutions. Designed for food and beverage deliverables. Attended on-site meetings with clients to design for hotel OOH deliverables.
Projects and Clients: Resorts World at Sentosa (Casino, Royale Bar, Prosperity Court, Wing Choi, Crockfords Club & Lounge, Happy 9, The Pair), SIM University.
Kingsmen Creatives, Singapore.
(June 2019 - July 2019)
Designer, Visual Communication (Full-Time)
Research and Design. Retail and Corporate Interiors. Exhibitions and Events. Thematic and Museums. Alternative Marketing. Attended on-site meetings and work sessions with clients to design for exhibitions in museums.
Projects and Clients: Asian Civilisations Museum, Mindef Heritage Gallery, Anglican High School.
Sunrich Printing, Singapore.
(February 2019 - March 2019)
Designer (Full-Time)
Design. Print-production. Assisted to run the business due to colleague’s exit to cope with company‘s transition.
Toffees & Devs Communications Pte Ltd, Singapore.
(September 2013 - January 2019)
Designer (Full-Time)
Branding. Communication. Design. Advertising. Digital Marketing. Inbound Marketing. Collaborated with team to design for all digital, web, social media, print, etc. from initial concept to final delivery.
Projects and Clients: Epson, Intel, Cisco, NTUC, Paramount, BASF, Hexamoll Dinch, Allied Pickfords, Invisalign, Logrythm, Motorola, Nestlé, Pirelli, etc.
Branding. Communication. Design. Advertising. Digital Marketing. Inbound Marketing. Collaborated with team to design for all digital, web, social media, print, etc. from initial concept to final delivery.
Projects and Clients: Epson, Intel, Cisco, NTUC, Paramount, BASF, Hexamoll Dinch, Allied Pickfords, Invisalign, Logrythm, Motorola, Nestlé, Pirelli, etc.
Oats Pte Ltd, Singapore.
(December 2012 - July 2013)
Designer (Full-Time)
Multi-disciplinary design. Designed for food and beverage, retail architecture deliverables. Attended on-site meetings with clients to design for OOH deliverables. On-site mural wall painting for restaurants.
Projects and Clients: F&N, 100Plus, Thye Hua Kwan Hospital, Chong Qin Grilled Fish, Dulux Paint, Jin Shan Restaurant, Jin Yang Bird Nest, Glow, Lancôme, etc.
Multi-disciplinary design. Designed for food and beverage, retail architecture deliverables. Attended on-site meetings with clients to design for OOH deliverables. On-site mural wall painting for restaurants.
Projects and Clients: F&N, 100Plus, Thye Hua Kwan Hospital, Chong Qin Grilled Fish, Dulux Paint, Jin Shan Restaurant, Jin Yang Bird Nest, Glow, Lancôme, etc.
Sunrich Printing | Red Dot Design, Singapore.
(August 2010 - October 2012)
Designer (Full-Time)
Design. Print-production. Managed clients’ briefs, provided quotation and designed for all print deliverables.
Projects and Clients: HB Rentals, Jun Wang Decor, Little Brown Kiwi, Logitech, MMF Decking and Maintenance, Osinet, Taipei Yong Kang Cafe, Taiwan Food Festival, The Chalk Farm, etc.
Sedgwick Richardson (SEA) Pte Ltd, Singapore.
(April 2010 - June 2010)
Designer (Full-Time)
Branding. Communication. Design. Collaborated with team for design and proposals.
Projects and Clients: Park House Hotel, Singapore Compact, Yellow Ribbon, Standard Chartered Bank, etc.
Design Datum Pte Ltd, Singapore.
(August 2008 - January 2010)
Designer (Full-Time)(August 2008 - January 2010)
Wayfinding Strategy. Signing Architecture. Environmental Graphics. Collaborated with team for design and proposals. Attended on-site meetings and inspections, work sessions, presentations with clients for design solutions.
Projects and Clients: Universal Studios Singapore, Resorts World at Sentosa, Singapore Sports School, National Parks Mount Faber, National Heritage Board, Extreme Skate Park, The Orange Grove, National University Hospital, etc.
The Learning Studio, Singapore.
(2005 - 2008)
English, Chinese and Math Tutor (Part-Time)
Assisted with administrative work.
Prepared and sourced for teaching materials.
Relief teaching for Pre-school and Primary levels.
Worked to support my university education.
DHL Logistics, Department of Starbucks, Singapore.
(2006)
Administrative Clerk (Temporary)
Documentation and checking of logistics lists and orders.
Worked to support my university education.
Saint Nicholas Girls’ School, Singapore.
(2005)
Art Teacher Assistant (Temporary)
Relief teaching for Primary and Secondary levels.
Assisted in ceramics-making classes.
Assisted in Singapore Youth Festival art competition.
Curated print-making exhibition.
Worked to support my university education.
Seagate Technology, Singapore.
(2005)
Hard Disk Production Assistant (Temporary)
Testing of hard disk failure.
Worked to support my university education.
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Generative Artificial Intelligence, Do.It.Yourself, Fine Arts, Travelling, Painting, Reading, Embroidery, Photography, Video, Popular Arts, Consumerism, Gallery Exhibition and Installation, Illustration, Digital Imaging, Typography, Logo, Branding and Identity, Packaging Design, Direct Mailers, Promotional Items, Merchandising, Fashion Design, Editorial, Prints and Publishing, Teasers, Guerrilla and Experimental Marketing, Architecture, Interior Design, Environmental Graphics, DJs, Philosophy, Psychology, Anthropology, Humanity, Systems and Structures, Conceptual Design, Projects, Accounts, Finance, Strategic Management, Inbound Marketing, Digital
Web and HTML Coding, Mobile and Social Media Application,
User Experience Design, User Interface Design,
Virtual and Augmented Reality, Metaverse, GIF Animations,
Electronic Direct Mailers, MailChimp, NFTs, Flying Drones.
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Education Qualifications and
Co-curricular Experiences
MAGES Institue, Singapore.
Future of Engagement - Metaverse, AR & VR (2023)
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MIRS Innovate - Civil Aviation Authority of Singapore, Singapore.
Unmanned Aircraft Basic Training (2023)
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Future of Engagement - Metaverse, AR & VR (2023)
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MIRS Innovate - Civil Aviation Authority of Singapore, Singapore.
Unmanned Aircraft Basic Training (2023)
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HubSpot Academy, Singapore.
Inbound Marketing Certified (2016)
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Lasalle College of the Arts, Singapore.
Bachelor of Arts (Hons) in Graphic Design (2005 - 2008)
Open University Validation, United Kingdom.
Area of Studies
Design for Communication, Design for Technology,
History and Theory of Visual Communication,
Visual Communication Principles, Research Methods,
Design Dissertation, Design Portfolio.
Participation and Achievements
Lasalle Scholarship (2007)
Degree Showcase Exhibition (2008)
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British Council, Singapore.
Certificate of Teaching Phonics
and Early Reading Skills (2005)
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Nanyang Junior College, Singapore.
GCE ‘A’ Levels (2003 - 2004)
Area of Studies
English General Paper, Chinese Language, Math, Chemistry,
Art and Design, Higher Art History.
Participation and Achievements
Track and Field Athlete and Captain (2003 - 2004)
Art Elective Programme Student (2003 - 2004)
Leadership Training Camp (2003)
Art Mentoring Programme (2003)
Docentship at Singapore Art Museum (2003)
Istana Art Event (2003)
UOB Painting of the Year (2003)
CCA Award (2004)
Distinction in Art (2004)
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Peirce Secondary School, Singapore.
GCE ‘O’ Levels (1999 - 2002)
Area of Studies
English Language, Chinese Language, Combined Humanities,
Social Studies and Geography, Elementary Mathematics,
Additional Mathematics, Pure Physics, Pure Chemistry,
Art and Design.
Participation and Achievements
Track and Field Athlete (1999 - 2002)
House Captain (2002)
CCA Colours Award (2000)
Best Performance in Art (2001)
MOE Eagles Award (2001)
MOE Edusave Scholarship Award (2000 - 2002)
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Julia Gabriel Speech and Drama Centre, Singapore.
Certificate of Speech Communication Arts Level 4 (1999)
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References, certificates and testimonials
are available upon requests.
Inbound Marketing Certified (2016)
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Lasalle College of the Arts, Singapore.
Bachelor of Arts (Hons) in Graphic Design (2005 - 2008)
Open University Validation, United Kingdom.
Area of Studies
Design for Communication, Design for Technology,
History and Theory of Visual Communication,
Visual Communication Principles, Research Methods,
Design Dissertation, Design Portfolio.
Participation and Achievements
Lasalle Scholarship (2007)
Degree Showcase Exhibition (2008)
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British Council, Singapore.
Certificate of Teaching Phonics
and Early Reading Skills (2005)
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Nanyang Junior College, Singapore.
GCE ‘A’ Levels (2003 - 2004)
Area of Studies
English General Paper, Chinese Language, Math, Chemistry,
Art and Design, Higher Art History.
Participation and Achievements
Track and Field Athlete and Captain (2003 - 2004)
Art Elective Programme Student (2003 - 2004)
Leadership Training Camp (2003)
Art Mentoring Programme (2003)
Docentship at Singapore Art Museum (2003)
Istana Art Event (2003)
UOB Painting of the Year (2003)
CCA Award (2004)
Distinction in Art (2004)
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Peirce Secondary School, Singapore.
GCE ‘O’ Levels (1999 - 2002)
Area of Studies
English Language, Chinese Language, Combined Humanities,
Social Studies and Geography, Elementary Mathematics,
Additional Mathematics, Pure Physics, Pure Chemistry,
Art and Design.
Participation and Achievements
Track and Field Athlete (1999 - 2002)
House Captain (2002)
CCA Colours Award (2000)
Best Performance in Art (2001)
MOE Eagles Award (2001)
MOE Edusave Scholarship Award (2000 - 2002)
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Julia Gabriel Speech and Drama Centre, Singapore.
Certificate of Speech Communication Arts Level 4 (1999)
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References, certificates and testimonials
are available upon requests.