★ kodawari こだわり
★ wabi-sabi わびさび
A philocalist and beautifier
who loves crafting beautiful creations.
★ wabi-sabi わびさび
A philocalist and beautifier
who loves crafting beautiful creations.
Believes that the purpose of beauty is to enhance
and bring ideas to life. The best creations are worth
investing, crafting and waiting for.
I'm interested in lifestyle content such as
arts, design, fashion, travel, beauty, health, food, music,
technology, environmental, animals, sports, social causes.
I'm keen to explore opportunities
for content creation
for art museums, galleries, exhibitions,
digital, social media, web,
mobile, e-commerce platforms.
I enjoy creating and combining content from virtual to reality, digital to spatial design, immersing into experiences of worlds, utopias, spaces, hyperrealism.
It's exciting to work and collaborate with passionate specialists from all walks of life, sharing similar visions, creating above and beyond experiences for others to experience and enjoy.
and bring ideas to life. The best creations are worth
investing, crafting and waiting for.
I'm interested in lifestyle content such as
arts, design, fashion, travel, beauty, health, food, music,
technology, environmental, animals, sports, social causes.
I'm keen to explore opportunities
for content creation
for art museums, galleries, exhibitions,
digital, social media, web,
mobile, e-commerce platforms.
I enjoy creating and combining content from virtual to reality, digital to spatial design, immersing into experiences of worlds, utopias, spaces, hyperrealism.
It's exciting to work and collaborate with passionate specialists from all walks of life, sharing similar visions, creating above and beyond experiences for others to experience and enjoy.
As much as I value security and stability,
covid 19 pandemic has taught me life lessons,
the quotes, silver lining; change is the only constant,
live in the present, and keep on trying.
Moving forward into our brave new world with gratitude.
------
AboutMoving forward into our brave new world with gratitude.
------
English Name April Zhang Yiling
Chinese Name 张意伶
Nationality Singaporean
Profession Artist. Designer. Creative. Management.
E-mail april_zhangy@hotmail.com
>>
Languages and Skills
Proficient in both written and spoken
English and Chinese/Mandarin.
Proficient with both
Apple Mac and Windows PC format systems.
Experience with
Microsoft Office, Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe XD,
Adobe After Effects, Adobe Premiere Pro, Adobe Premiere Rush,
Adobe Lightroom, Sketch, Wordpress, Blogspot, GoVisually, Notion, Miro, etc.
>>
Work Placement and Experiences
April Zhang, Singapore.
(Birth - Present)
Art Director
Art, Design, Embroidery, every creative.
A space I dedicate to explore and experiment with freedom.
Art Collaboration: Maison 21G.
Singtel, Singapore.
(November 2021 - May 2023)
Designer + Design ManagementEverything Digital, Web, Social Media, Print,
Art Collaboration: Maison 21G.
Hogarth Worldwide, Singapore.
(June 2023 - Present)
Account Executive
Account Executive
Cross functional team collaboration, leadership, art direction, design management, creative management, project management, account management, client management, workflow management, offshoring, for overseas projects and teams with Hogarth Worldwide and Singtel.
Singtel, Singapore.
(November 2021 - May 2023)
Designer + Design Management
OOH, In-Store Retail etc.
For Mobile, Fibre Broadband, TV, Premiums, Lifestyle, etc.
Art direction and design management for overseas projects and teams.
Projects: Apple, Samsung, Google, Microsoft, Amazon, HBO, Winter Olympics, Premier League, Formula 1, World Cup, WWF, Secretlab, Xbox, Dyson, MU Origin 3, MapleStory M, Mobile Legends, Tower of Fantasy, Razer Gold, Codashop, Great Eastern, UOB, etc.
Neighbor Pte Ltd, Singapore.
(February 2021 - September 2021)
Senior Designer (Full-Time)
Branding. Advertising. Graphic Design. Motion Design.
(February 2021 - September 2021)
Senior Designer (Full-Time)
Branding. Advertising. Graphic Design. Motion Design.
Projects and Clients: Takashimaya, Marina Square, Suntec etc.
Novela International Pte Ltd, Singapore.
(July 2020 - January 2021)
UI and Visual Designer (Full-Time)
All art and design related.
Pazzion Group, Singapore.
(January 2020 - March 2020)
Photography Designer (Internship)
Photography, Video, Post Editing.
GradePixel Pte Ltd, Singapore.
(December 2019)
Photography Studio Assistant (Part-Time)
Photography, Video, Post Editing.
Projects and Clients: Levi's.
Nest Communications Pte Ltd, Singapore.
(October 2019)
Designer (Contract/Freelance)
Advertising, Branding, Graphic Design.
Projects and Clients: Singapore Chinese Orchestra, Chinatown Point.
The Idea Lab, Singapore.
(August 2019 - September 2019)
Art Director (Full-Time)
Advertising, Marketing, Creative Solutions.
Projects and Clients: Resorts World at Sentosa (Casino, Royale Bar, Prosperity Court, Wing Choi, Crockfords Club & Lounge, Happy 9, The Pair), SIM University.
Kingsmen Creatives, Singapore.
(June 2019 - July 2019)
Designer, Visual Communication (Full-Time)
Research and Design, Retail and Corporate Interiors, Exhibitions and Events, Thematic and Museums, Alternative Marketing.
Projects and Clients: Asian Civilisations Museum, Mindef Heritage Gallery, Anglican High School.
Sunrich Printing, Singapore.
(February 2019 - March 2019)
Designer (Full-Time)
Design, print, print-production, running the company's business.
Toffees & Devs Communications Pte Ltd, Singapore.
Oats Pte Ltd, Singapore.
Sunrich Printing | Red Dot Design, Singapore.
(August 2010 - October 2012)
Designer (Full-Time)
Design, print-production.
Projects and Clients: HB Rentals, Jun Wang Decor, Little Brown Kiwi, Logitech, MMF Decking and Maintenance, Osinet, Taipei Yong Kang Cafe, Taiwan Food Festival, The Chalk Farm, etc.
Sedgwick Richardson (SEA) Pte Ltd, Singapore.
(April 2010 - June 2010)
Designer (Full-Time)
Branding, communication, design.
Projects and Clients: Park House Hotel, Singapore Compact, Yellow Ribbon, Standard Chartered Bank, etc.
Wayfinding strategy, signing architecture,
environmental graphics.
Projects and Clients: Universal Studios Singapore, Resorts World at Sentosa, Singapore Sports School, National Parks Mount Faber, National Heritage Board, Extreme Skate Park, The Orange Grove, National University Hospital, etc.
The Learning Studio, Singapore.
(2005 - 2008)
English, Chinese and Math Tutor (Part-Time)
Assisting in administrative work.
Preparation and sourcing for teaching materials.
Relief teaching for Pre-school and Primary levels.
DHL Logistics, Department of Starbucks, Singapore.
(2006)
Administrative Clerk (Temporary)
Documentation and checking of logistics lists and orders.
Saint Nicholas Girls’ School, Singapore.
(2005)
Art Teacher Assistant (Temporary)
Relief teaching for Primary and Secondary levels.
Assisting in ceramics-making classes.
Assisting in Singapore Youth Festival art competition.
Curating print-making exhibition.
Seagate Technology, Singapore.
(2005)
Hard Disk Production Assistant (Temporary)
Testing of hard disk failure.
>>
Art, Design and Interest
Generative Artificial Intelligence, Do.It.Yourself, Fine Arts, Travelling, Painting, Reading, Embroidery, Photography, Video, Popular Arts, Consumerism, Gallery Exhibition and Installation, Illustration, Digital Imaging, Typography, Logo, Branding and Identity, Packaging Design, Direct Mailers, Promotional Items, Merchandising, Fashion Design, Editorial, Prints and Publishing, Teasers, Guerrilla and Experimental Marketing, Architecture, Interior Design, Environmental Graphics, DJs, Philosophy, Psychology, Anthropology, Humanity, Systems and Structures, Conceptual Design, Projects, Accounts, Finance, Strategic Management, Inbound Marketing, Digital
Web and HTML Coding, Mobile and Social Media Application,
User Experience Design, User Interface Design,
Virtual and Augmented Reality, Metaverse, GIF Animations,
Electronic Direct Mailers, MailChimp, NFTs, Flying Drones.
>>
Education Qualifications and
Co-curricular Experiences
Novela International Pte Ltd, Singapore.
(July 2020 - January 2021)
UI and Visual Designer (Full-Time)
All art and design related.
Pazzion Group, Singapore.
(January 2020 - March 2020)
Photography Designer (Internship)
Photography, Video, Post Editing.
GradePixel Pte Ltd, Singapore.
(December 2019)
Photography Studio Assistant (Part-Time)
Photography, Video, Post Editing.
Projects and Clients: Levi's.
Nest Communications Pte Ltd, Singapore.
(October 2019)
Designer (Contract/Freelance)
Advertising, Branding, Graphic Design.
Projects and Clients: Singapore Chinese Orchestra, Chinatown Point.
The Idea Lab, Singapore.
(August 2019 - September 2019)
Art Director (Full-Time)
Advertising, Marketing, Creative Solutions.
Projects and Clients: Resorts World at Sentosa (Casino, Royale Bar, Prosperity Court, Wing Choi, Crockfords Club & Lounge, Happy 9, The Pair), SIM University.
Kingsmen Creatives, Singapore.
(June 2019 - July 2019)
Designer, Visual Communication (Full-Time)
Research and Design, Retail and Corporate Interiors, Exhibitions and Events, Thematic and Museums, Alternative Marketing.
Projects and Clients: Asian Civilisations Museum, Mindef Heritage Gallery, Anglican High School.
Sunrich Printing, Singapore.
(February 2019 - March 2019)
Designer (Full-Time)
Design, print, print-production, running the company's business.
Toffees & Devs Communications Pte Ltd, Singapore.
(September 2013 - January 2019)
Designer (Full-Time)
Branding, communication, design, advertising,
digital marketing, inbound marketing.
Projects and Clients: Epson, Intel, Cisco, NTUC, Paramount, BASF, Hexamoll Dinch, Allied Pickfords, Invisalign, Logrythm, Motorola, Nestlé, Pirelli, etc.
Branding, communication, design, advertising,
digital marketing, inbound marketing.
Projects and Clients: Epson, Intel, Cisco, NTUC, Paramount, BASF, Hexamoll Dinch, Allied Pickfords, Invisalign, Logrythm, Motorola, Nestlé, Pirelli, etc.
Oats Pte Ltd, Singapore.
(December 2012 - July 2013)
Designer (Full-Time)
Multi-disciplinary design.
Projects and Clients: F&N, 100Plus, Thye Hua Kwan Hospital, Chong Qin Grilled Fish, Dulux Paint, Jin Shan Restaurant, Jin Yang Bird Nest, Glow, Lancôme, etc.
Multi-disciplinary design.
Projects and Clients: F&N, 100Plus, Thye Hua Kwan Hospital, Chong Qin Grilled Fish, Dulux Paint, Jin Shan Restaurant, Jin Yang Bird Nest, Glow, Lancôme, etc.
Sunrich Printing | Red Dot Design, Singapore.
(August 2010 - October 2012)
Designer (Full-Time)
Design, print-production.
Projects and Clients: HB Rentals, Jun Wang Decor, Little Brown Kiwi, Logitech, MMF Decking and Maintenance, Osinet, Taipei Yong Kang Cafe, Taiwan Food Festival, The Chalk Farm, etc.
Sedgwick Richardson (SEA) Pte Ltd, Singapore.
(April 2010 - June 2010)
Designer (Full-Time)
Branding, communication, design.
Projects and Clients: Park House Hotel, Singapore Compact, Yellow Ribbon, Standard Chartered Bank, etc.
Design Datum Pte Ltd, Singapore.
(August 2008 - January 2010)
Designer (Full-Time)(August 2008 - January 2010)
Wayfinding strategy, signing architecture,
environmental graphics.
Projects and Clients: Universal Studios Singapore, Resorts World at Sentosa, Singapore Sports School, National Parks Mount Faber, National Heritage Board, Extreme Skate Park, The Orange Grove, National University Hospital, etc.
The Learning Studio, Singapore.
(2005 - 2008)
English, Chinese and Math Tutor (Part-Time)
Assisting in administrative work.
Preparation and sourcing for teaching materials.
Relief teaching for Pre-school and Primary levels.
DHL Logistics, Department of Starbucks, Singapore.
(2006)
Administrative Clerk (Temporary)
Documentation and checking of logistics lists and orders.
Saint Nicholas Girls’ School, Singapore.
(2005)
Art Teacher Assistant (Temporary)
Relief teaching for Primary and Secondary levels.
Assisting in ceramics-making classes.
Assisting in Singapore Youth Festival art competition.
Curating print-making exhibition.
Seagate Technology, Singapore.
(2005)
Hard Disk Production Assistant (Temporary)
Testing of hard disk failure.
>>
Generative Artificial Intelligence, Do.It.Yourself, Fine Arts, Travelling, Painting, Reading, Embroidery, Photography, Video, Popular Arts, Consumerism, Gallery Exhibition and Installation, Illustration, Digital Imaging, Typography, Logo, Branding and Identity, Packaging Design, Direct Mailers, Promotional Items, Merchandising, Fashion Design, Editorial, Prints and Publishing, Teasers, Guerrilla and Experimental Marketing, Architecture, Interior Design, Environmental Graphics, DJs, Philosophy, Psychology, Anthropology, Humanity, Systems and Structures, Conceptual Design, Projects, Accounts, Finance, Strategic Management, Inbound Marketing, Digital
Web and HTML Coding, Mobile and Social Media Application,
User Experience Design, User Interface Design,
Virtual and Augmented Reality, Metaverse, GIF Animations,
Electronic Direct Mailers, MailChimp, NFTs, Flying Drones.
>>
Education Qualifications and
Co-curricular Experiences
MAGES Institue, Singapore.
Future of Engagement - Metaverse, AR & VR (2023)
>>
MIRS Innovate - Civil Aviation Authority of Singapore, Singapore.
Unmanned Aircraft Basic Training (2023)
>>
Future of Engagement - Metaverse, AR & VR (2023)
>>
MIRS Innovate - Civil Aviation Authority of Singapore, Singapore.
Unmanned Aircraft Basic Training (2023)
>>
HubSpot Academy, Singapore.
Inbound Marketing Certified (2016)
>>
Lasalle College of the Arts, Singapore.
Bachelor of Arts (Hons) in Graphic Design (2005 - 2008)
Open University Validation, United Kingdom.
Area of Studies
Design for Communication, Design for Technology,
History and Theory of Visual Communication,
Visual Communication Principles, Research Methods,
Design Dissertation, Design Portfolio.
Participation and Achievements
Lasalle Scholarship (2007)
Degree Showcase Exhibition (2008)
>>
British Council, Singapore.
Certificate of Teaching Phonics
and Early Reading Skills (2005)
>>
Nanyang Junior College, Singapore.
GCE ‘A’ Levels (2003 - 2004)
Area of Studies
English General Paper, Chinese Language, Math, Chemistry,
Art and Design, Higher Art History.
Participation and Achievements
Track and Field Athlete and Captain (2003 - 2004)
Art Elective Programme Student (2003 - 2004)
Leadership Training Camp (2003)
Art Mentoring Programme (2003)
Docentship at Singapore Art Museum (2003)
Istana Art Event (2003)
UOB Painting of the Year (2003)
CCA Award (2004)
Distinction in Art (2004)
>>
Peirce Secondary School, Singapore.
GCE ‘O’ Levels (1999 - 2002)
Area of Studies
English Language, Chinese Language, Combined Humanities,
Social Studies and Geography, Elementary Mathematics,
Additional Mathematics, Pure Physics, Pure Chemistry,
Art and Design.
Participation and Achievements
Track and Field Athlete (1999 - 2002)
House Captain (2002)
CCA Colours Award (2000)
Best Performance in Art (2001)
MOE Eagles Award (2001)
MOE Edusave Scholarship Award (2000 - 2002)
>>
Julia Gabriel Speech and Drama Centre, Singapore.
Certificate of Speech Communication Arts Level 4 (1999)
>>
References, certificates and testimonials
are available upon requests.
Inbound Marketing Certified (2016)
>>
Lasalle College of the Arts, Singapore.
Bachelor of Arts (Hons) in Graphic Design (2005 - 2008)
Open University Validation, United Kingdom.
Area of Studies
Design for Communication, Design for Technology,
History and Theory of Visual Communication,
Visual Communication Principles, Research Methods,
Design Dissertation, Design Portfolio.
Participation and Achievements
Lasalle Scholarship (2007)
Degree Showcase Exhibition (2008)
>>
British Council, Singapore.
Certificate of Teaching Phonics
and Early Reading Skills (2005)
>>
Nanyang Junior College, Singapore.
GCE ‘A’ Levels (2003 - 2004)
Area of Studies
English General Paper, Chinese Language, Math, Chemistry,
Art and Design, Higher Art History.
Participation and Achievements
Track and Field Athlete and Captain (2003 - 2004)
Art Elective Programme Student (2003 - 2004)
Leadership Training Camp (2003)
Art Mentoring Programme (2003)
Docentship at Singapore Art Museum (2003)
Istana Art Event (2003)
UOB Painting of the Year (2003)
CCA Award (2004)
Distinction in Art (2004)
>>
Peirce Secondary School, Singapore.
GCE ‘O’ Levels (1999 - 2002)
Area of Studies
English Language, Chinese Language, Combined Humanities,
Social Studies and Geography, Elementary Mathematics,
Additional Mathematics, Pure Physics, Pure Chemistry,
Art and Design.
Participation and Achievements
Track and Field Athlete (1999 - 2002)
House Captain (2002)
CCA Colours Award (2000)
Best Performance in Art (2001)
MOE Eagles Award (2001)
MOE Edusave Scholarship Award (2000 - 2002)
>>
Julia Gabriel Speech and Drama Centre, Singapore.
Certificate of Speech Communication Arts Level 4 (1999)
>>
References, certificates and testimonials
are available upon requests.